Commercial judgement for high-stakes transformation.

Twenty years inside major transformations, investments and growth agendas – close enough to see the patterns that separate ambition from results.

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The founder

Manasi helps CEOs, boards and investors assess whether their organisations are ready to execute growth, transformation, AI and value-creation agendas, before value is delayed, diluted or lost.

Twenty years of pattern recognition: aligned leadership, clear decisions, organisational capacity, commercial discipline and seeing risk early enough to act, brought to the calls leaders make on growth, transformation, Digital & AI investment and value creation.

Trove was founded after twenty years in the rooms where the hard calls get made. Before Trove, she held senior strategy and consulting leadership roles at Accenture and EY, combining commercial and P&L ownership with advisory work for CEOs, boards and CFOs across Fortune 500 companies, Singapore Inc, Temasek-linked businesses and high-growth technology firms.

Experience

20+ years · Founder, Trove Advisory · senior leadership at Accenture & EY

Sectors

CPG · Consumer Health · Life Sciences · Healthcare

Markets

APAC · India · United States · United Kingdom · Europe · Africa

Capabilities

Digital, AI & Data transformation · operating-model redesign · IPO readiness · M&A diligence · go-to-market · frontline execution

The reach

Depth built across markets, sectors and leadership teams.

20+

Years advising senior leaders through growth and transformation

19+

Countries where the work has run

5

Regions of active work, from APAC to the US

2

Global firms where she held senior leadership roles

A commercial view of the conditions that turn strategy into results.

The network

A deep network, when the work calls for it.

Trove stays intentionally focused. When specialised expertise is required, it is brought in through a trusted network built over decades.

Sector specialists

Deep operators across Consumer, Consumer Health and Life Sciences.

Operators on the ground

First-hand knowledge of specific APAC, India, US and UK markets.

Senior advisors & former partners

Trusted relationships across the major firms.

Functional experts

In data, AI, finance and operating-model design.

The right expertise for the question in front of you.

Start a conversation

Speak with the Founder of Trove, Manasi Mashru, to discuss the needs of your business.